So, working for Armani Exchange, I have noticed a variety of customers that come and shop in our store. And if you have never been inside an A/X store, nor have you ever seen the merchandise, there are so many pieces that have the AX written all over it. This is not my flavor whatsoever, but its amazing to me the amount of shoppers we get that want to buy a $32.00 graphic tee, all because it says AX on it. And when I suggest something else, that is less than ordinary, and heaven forbid, without the logo, I get shot down for trying to just think outside the box. My question is, are name brands really that big a deal? Granted, as a fashion major, yes, I know designers, and I would love to wear them someday. But I want to wear specific designers not for their name, but for their style. So it really shocks me, when people come into our store, and will spend SO MUCH money on something, just for the sake of having the logo. I suppose it may be a status thing, I am not quite sure and still trying to figure it out. For example, I was helping a client pick out an outfit for a night out, at a DC club. And seriously, I was trying to wardrobe something really different and unique, but all he ended up buying was a pair of denim, and a graphic tee with AX on it. He made a comment, saying "YEAH, the girls are gonna notice me in this." Now honestly girls, does a man in a AX shirt, or any other designer splattered across what he is wearing, helps you to notice them and make you want to talk to them? It was just odd to me. Because granted I like to look good if going out to a club, but I doedon'tel the need to splatter the designer, if I even wear one, ALL over my outfit in order to get noticed.
I just feel that in order to be fashionable, you have to have to wear high-end brands and designers. Which I completely feel does not describe what fashion is. You can go out and buy something cheap at target and make it fashionable. Even buy something from a thrift store and make it fashionable. So I mean, spending hundreds and hundres of dollars in order to be "fashionable?" is it really worth it to buy something with a high-end brand or logo all over your outfit?
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My opinion on this whole 'label' thing is that you don't have to spend a ton of money to be fashionable. True, there are many different interpretations of what is fashion, but I think it is all about individuality. Who does not like designer wear, but it’s about the creativity not the money you spend on it. Some people are label crazy, but I think it is ridiculous for someone to want to buy a label because of some type of superficial image. It’s all about how you put it together, if its from the thrift, the clearance rack, or a boutique I think individuality goes a lot further than dressing for an image.
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